Revolutions in Communication
Cave Paintings to International Icons
Can you put yourself in the mind of a boy of a few thousand years ago that is brought, blindfolded and terrified by ritual, into the most secret and sacred of caverns of the clan? After days of fasting and hunting practice, tomorrow to be allowed to hunt the big beast itself with the rest of the warriors.

Finally the blindfold is removed in a room ablaze with light, and there, glowing on the wall is the very image of the great beast!

There is no need to explain the image to the boy. It is so much a part of existence his that this icon holds a special significance. Perhaps there were not yet a thousand words in the vocabulary of the clan, but this picture is worth the equivalent in that young boys life.

The use of symbols, icons, glyphs, may have preceeded written languages, but they have not lost their place in communications. The most important point today, as then, is that the icon be recognizable.
created by bob marzewski